1 Simple effective marketing tip, to add value to your cleaning service in 2019 (part 2)
- All products
- *See our Print Catalog Online*0 products
- 4th of July0 products
- 870 Truck mounts0 products
- Advanced Spot and Stain 10 products
- App for lower credits0 products
- Application for Employment0 products
- Articles25 products
- 1 Simple effective marketing tip, to add value to your cleaning service in 2019 (part 2)0 products
- 3 simple & effective marketing tips to add value to your cleaning service in 2019 (Part 1)0 products
- Add on window cleaning service0 products
- Carpet Cleaning Industry Numbers0 products
- Carpet Cleaning Marketing0 products
- Furniture Cleaning The Very Basics0 products
- Green Cleaning by Dr. Michael Berry0 products
- How to clean Slate0 products
- How to Dry Carpets Faster0 products
- How to Remove Pet Odors Correctly0 products
- Interview Questions to ask the new Carpet Cleaner0 products
- Lease or Finance Carpet Cleaning Machine0 products
- Making Money Cleaning Carpets0 products
- Portable & Electric Truckmount Vacuum Motor Bench Test13 products
- Stone Care for the Professional Carpet Cleaner0 products
- The Professional Carpet Cleaner and how to choose the right vacuum0 products
- Tile and Grout Cleaning Basics2 products
- Water Damage Restoration Test Question & Answers10 products
- Ateam Tools0 products
- Back to School Sale 20190 products
- Backlinks Page 10 products
- Backlinks Page 20 products
- Backlinks Page 30 products
- Best seller29 products
- Carpet Cleaning1,283 products
- Carpet Cleaning Packages29 products
- Chemicals111 products
- Machines488 products
- Clean Worx3 products
- Cross American6 products
- EDIC Carpet Cleaning Portables Extractors85 products
- Auto Detailing10 products
- Back Pack Vacuums0 products
- Box Extractors5 products
- EDIC Accessories 0137 products
- Flood Remediation3 products
- Floor Machines & Burnishers5 products
- Multi-Surface Equipment2 products
- Restroom Cleaning Equipment3 products
- Self-Contained Extractors7 products
- Tile and Grout Machines4 products
- Wet/Dry Vacuums6 products
- MasterBlend/ElDiablo4 products
- Mytee Products201 products
- Air Scrubbers1 product
- Counter Rotating Brushes3 products
- Cuff-LynxTM Hose Connectors17 products
- Extractors Mytee23 products
- Floor Machines3 products
- Heaters6 products
- Motors4 products
- Mytee Accessories 0265 products
- Pumps12 products
- Rotary Extraction7 products
- Truckmount7 products
- Vacuum Motors7 products
- Wands & Upholstery Tools9 products
- Air Hog0 products
- Nautilus7 products
- Orbot41 products
- Prochem & Sapphire Scientific8 products
- Reliable Corporation2 products
- Rotovac10 products
- Sandia Products77 products
- Sapphire Scientific2 products
- Scrubbers & Sweepers21 products
- Steamin Demon3 products
- Vapamore4 products
- Carpet Cleaning Machines Best Sellers16 products
- Supplies505 products
- Bonnets/Pads27 products
- Brushes84 products
- Carpet Cleaning Sprayers63 products
- Carpet Dye10 products
- Carpet Repair5 products
- Equipment Parts & Accessories54 products
- Fittings (Hard to Find)15 products
- Hoses & Accessories61 products
- Jets22 products
- Pumps12 products
- Vacuum5 products
- Van Accessories21 products
- wValves & Repair Kits69 products
- Wands276 products
- Power Wands10 products
- Stair Tools6 products
- Upholstery Tools18 products
- Wand Glides2 products
- Wand Parts96 products
- Wands9 products
- Westpak136 products
- 1 & 2 JET WANDS4 products
- 3 Tier Stainless Steel Chemical Shelves1 product
- 4 JET WANDS7 products
- BALL VALVES3 products
- BARB FITTINGS0 products
- BLASTER HARD SURFACE HEADS4 products
- BLASTER HARD SURFACE WANDS4 products
- BLASTER REPLACEMENT PARTS6 products
- BRASS FITTING & COMPONENTS19 products
- CHECK VALVES 22 products
- DETAIL & STAIR TOOLS9 products
- HARD SURFACE * SPINNERS * COMPONENTS4 products
- HARD SURFACE * SPINNERS * TOOLS1 product
- NOZZLES/JETS0 products
- PORTABLE COMPONENTS14 products
- PRESSURE HOSE ACCESSORIES6 products
- PRESSURE HOSES2 products
- PVC THREADED HOSE CUFFS4 products
- QUICK DISCONNECTS6 products
- REPLACEMENT VACUUM MOTORS9 products
- SPRAYERS5 products
- STAINLESS STEEL ADAPTER2 products
- T-JET & FILTER ASSEMBLIES7 products
- TEFLON WAND GUARDS5 products
- TITANIUM WANDS2 products
- VACUUM HOSE ACCESSORIES0 products
- VACUUM HOSES0 products
- VELCRO HOSE STRAPS0 products
- WAND & DETAIL TOOLS PARTS10 products
- Carpet Cleaning Employee Training31 products
- Carpet Detergent12 products
- Carpet Pre-Spray14 products
- Chemicals MW2 products
- CLASSES5 products
- Classes5 products
- Clean Dirty Grout1 product
- COMMERCIAL CARPET CLEANING MARKETING31 products
- Contact Us0 products
- Contact Us – 877-926-37480 products
- Cyber Day Sale Today Only0 products
- DriEaz9 products
- DRIZAIR PARTS2 products
- Dry Foam / Rotary2 products
- EDIC3 products
- Educational Material30 products
- Electric Truckmount: Jaguar Package1 product
- Espa0 products
- Ettore Products Company29 products
- Fiber Identification Chart0 products
- Finance Application0 products
- Financing Options0 products
- Financing Options0 products
- Financing Options – MW0 products
- Fittings Stainless Steel/Brass23 products
- Floor Cleaning Pads9 products
- Furniture Detergent6 products
- Furniture Pre-Spray5 products
- Green Pack4 products
- Happy Valentines Day Sale0 products
- Hard Floor11 products
- Home0 products
- Homepage0 products
- Hose Reels9 products
- Hoses4 products
- JAGUAR PARTS6 products
- Janitorial Supplies61 products
- Labor Day Sale0 products
- Lances/ Guns4 products
- Link to all new Magic Wand 2019 catalog0 products
- Locations0 products
- Machine1 product
- Magic Wand Chemicals35 products
- Magic Wand's Android App0 products
- Marble & Stone Care59 products
- March is here – up to 15% off even on sale items, this week only0 products
- Marketing the Next Level31 products
- Meet Us0 products
- Memorial Day Save0 products
- Miscellaneous8 products
- Mission Statement0 products
- Motors13 products
- Motors, Pumps, Heaters34 products
- Must Have Accessories64 products
- Mytee Escape Electric Truckmount 800 PSI1 product
- New Customer Discount35 products
- New Products 202213 products
- Pacific0 products
- Parts1 product
- Parts8 products
- Parts5 products
- Payment Credit Tax Info0 products
- Phoenix5 products
- Power Washing119 products
- Price0 products
- Prochem Blaser0 products
- Prochem Parts6 products
- REPLACEMENT ITEMS (Taskforce Wet/Dry Series)1 product
- REPLACEMENT ITEMS #914491 product
- REPLACEMENT ITEMS #930160 products
- REPLACEMENT ITEMS #971302 products
- REPLACEMENT ITEMS #97562B1 product
- Rug Washing0 products
- RX-20/DriMaster Parts15 products
- Sales Tax Info0 products
- Scrubbers1 product
- SDS (Safety Data Sheets)0 products
- Section Sale 20180 products
- Shipping & Locations0 products
- Solution Hoses & Accessories25 products
- Stone Pro42 products
- Supplies10 products
- Technical Support0 products
- Tell your family what you really want for Father?s Day0 products
- Thank you2 products
- Thank you!0 products
- Tile & grout cleaning34 products
- Tile & Grout Cleaning Classic33 products
- Tile Wood Stone VCT49 products
- Tile Wood Stone20 products
- Tornado Scrubbers Sweepers27 products
- Triple Guarantee0 products
- Truckmount Parts and Accessories49 products
- Uncategorized1,758 products
- Upholstery spotters3 products
- Used Equipment, etc.0 products
- Vaccums4 products
- Vacuum Hoses & Accessories46 products
- VCT25 products
- Wand Parts57 products
- Window Washing53 products
- Wood Cleaning15 products
- Wood Floor Cleaning & Sealing31 products
- $51 to $100524 products
- 2 Gallon TWBS Pump Sprayer1 product
- Auto Detailing26 products
- Best Seller AI0 products
- Best Sellers Carpet Cleaning Machines0 products
- C Supplies37 products
- Carolina Mop Company12 products
- Cat0213 products
- Clearance11 products
- Coronavirus6 products
- DIESEL WATER PARTS13 products
- Duct Cleaning20 products
- Electro Force 2 Parts2 products
- Electro Force 2 Parts MW6 products
- Electrostatic Spraying Package2 products
- Infection Prevention64 products
- Lindhaus1 product
- Oriental Rugs5 products
- Packages0 products
- Parts and accessories13 products
- Power Supply3 products
- Power washer4 products
- Repair Kit32 products
- Replacement parts for Air Purifier Compact2 products
- Restoration28 products
- Sales Email29 products
- Sandia Machines0 products
- Sheer Dry Category3 products
- Steam Sanitizers1 product
- Tile & Grout Chemicals9 products
- Tile & Grout Machines/Tools17 products
- Tile & Grout Packages5 products
- Tile & Grout Supplies30 products
- Top Sellers35 products
- under $501,560 products
- Upholstery Cleaning29 products
- UV LIGHTS6 products
- Vortex Lite Parts16 products
- Wand Glides12 products
1 Simple, effective marketing tip, to add value to your cleaning service in 2019 (part 2). By Colin Croteau
Magic Wand Carpet Cleaning Customer
This article piggybacks off of part one in a three-part series, highlighting simple yet effective marketing tip strategies you can implement into your business which will result in a higher value for your service, and inevitably higher job tickets for you, resulting in growth and sustainability.
In the last article, we touched on the following points: perceived value, dress code, and getting into your customers’ mind. This time we will focus on the following one point, divided into three subcategories: Carpet & Rug Institute (CRI) Seal of Approval program, quick phone call that will cost $25 but will set you apart from the plethora of proud carpet cleaners, of which do not understand the true value of such a small investment.
Implementing these strategies in your business model is both long and short term. Short term, in the sense that you can make your decision on these points here and now, and introduce them immediately. They are long-term because building the foundation of your business on the aforementioned and soon to be mentioned principles, will help build structure and strength to your operation.
Carpet construction includes commercial flooring installations
The Carpet and Rug Institute works cooperatively with carpet manufacturers and has implemented a system in which using CRI approved cleaning products will ultimately never void the carpet warranty and are solely recommended by the manufacturers themselves.
How does this affect your value, you ask? By making the decision to become a CRI approved service provider, for an annual fee of $25.00 and a phone call to their headquarters, you distinguish yourself from the other carpet cleaners within your jurisdiction, and enable yourself the ability to tell your customers that you are certified to clean their carpets by the manufacturers themselves; because you’ve made the commitment to using better quality products and processes.
The seal of approval program was designed to intersect and amalgamate the three aspects of the carpet industry into one program, where these three aspects work synergistically to provide a better overall experience for the consumers of carpet and rug products, around the world.
This tri-level program incorporates:
1. The actual manufacturer of the carpet itself
2. The manufacturers of carpet cleaning machines: from portables, truckmounts, and even vacuums
3. The manufacturers of carpet cleaning chemicals.
Together, these three industries work towards providing the following performance attributes to carpet cleaning:
Top producers of carpet
-
Soil Removal- How well does the chemistry remove soil from the carpet?
-
Resoiling- Does the system/chemistry being used, cause the dreaded phenomenon known as rapid resoiling?
-
Residual Moisture- How well does the extraction system recover water laid down in the carpet?
-
Surface Appearance Change- Will the product cause a drastic change in carpet appearance after multiple uses?
-
Colourfastness- Does the product being used, distort or change the colour found within the carpet fibres?
- pH Level- Does the cleaning agent leave the carpet in a pH state between 4-10?
- Optical Brighteners- Does the product contain OB’s that damage and distort the appearance of the carpet after use? (SOA program rejects all products with optical brighteners)
These seven points are invaluable questions for the carpet cleaner to ask themselves. If a carpet cleaner uses products or processes that go against these seven points: they risk voiding the warranty of the carpet, which in turn, could result in the cleaner having to dish out thousands of dollars in replacing a customers carpet, because they chose to use poor quality products and processes.
How does the CRI program benefit you the cleaner, and your customer, adding value to your service?
Simply put, using CRI approved products ensures you, the cleaner, that you will not be responsible for any warranty void when you clean the carpet. This can save you thousands of dollars, a spoiled reputation, and of course countless phone calls and headaches. It is certainly a precautionary and prudent step to take, for the business owner looking to ensure. They provide the best results and giving their customers the convenience of peace of mind.
Obviously so, explaining to your customer that everything you do and used to approved by the CRI, heightens their trust in you, and provides a sense of reassurance. The last thing your customer wants is to deal with carpet cleaning gone wrong. In addition to this, your knowledge gained from the CRI program allows you to educate your customer, and differentiate your service from the competitors. It allows you to be able to provide your customers with valuable information: and it also helps you set a higher standard of carpet cleaning in your service area. Soon enough, customers will be asking your competitors questions they won’t have answers to. The inevitable consequence of this is simple: more money in your pocket. Will EVERY potential client care? No, they won’t. However, those will not be the clients you want anyways.
HEPA Certified Vacuum
Magic Wand Company has got you covered for quality CRI approved products. Including the deluxe CVD Upright Commercial Vacuum. This single motor vacuum cleaner is gold certified by the CRI program, in addition to that, it is a true HEPA certified vacuum, which allows you to remove up to 90% of all allergens, dust, hair etc. The deluxe CVD includes an innovative, telescopic wand, up to 30% larger than competitors. The clean breeze filter bag it is equipped with reduces the emission of fine particulates such as dust to over 60% than traditional paper bags. In addition to its optimal efficiency, the deluxe is coupled with a low noise level at under 70 dB – allowing you to save your eardrums and increase the convenience for your customer by not pushing a blaring vacuum.
Trashed Green Gel
Magic Wand also manufactures it’s very own, neutral, all-in-one, green-certified, eco-friendly and safe: carpet, upholstery AND, yes, AND tile and grout pre-spray! This safe cleaning product does it all! Containing citrus-based solvents and the power of oxygen. It’s sure to cut through the greasiest of floors. Whether soft or hard surface, and naturally brightens fibres like cotton, linen, and virtually any white fabric. Without the use of CRI rejected optical brighteners. This clean machine product is called: Trashed Green Gel – CRI approved. The gel form is 2x more concentrated than the liquid form and provides up to 128 RTU gallons of cleaner!
For all your carpet cleaning and power washing needs, visit www.magicwandcompany.com.
No products were found matching your selection.